Product Strategy: The Senior Product Manager is tasked with the setting up of a product’s strategy. This research enables the product line departments to manage their individual product lines based on accurate and factual information leading to a better execution of their duties/functions. Product/Market Analysis: The Senior Product Manager regularly performs competitive, pricing, profitability analyses, which are used to recommend strategies that will improve the business’s product’s market position, enable cost reduction, and improve quality over product competition. The Senior Product Manager also forwards any arising employee issues to the Human Resources department for resolution. In cases where the Senior Product Manager will take up this role, he will also be responsible for their performance appraisal, rewarding, and problem resolution.Īt this capacity, the Senior Product Manager offers the Human Resource department insight in the hiring process of junior employees in the product management department. Further, the Senior Product Manager will in some cases take up the role of planning, delegating, and directing these employees’ work. Recruitment: The Senior Product Manager is tasked with the interviewing and training of junior employees in the product line. For example, the Senior Product Manager will work closely with the engineering department in order to ensure that product specifications based on product/market research are followed to completion. He works to develop strong relationships between all these departments that allow for the smooth and efficient flow of product activities and the establishment of trust with crucial partner teams.Īn especially vital part of collaboration, the Senior Product Manager works hand in hand with technical departments in order to guarantee that they are constantly meeting consumers’ needs and resolving issues as they emerge and evolve. The Senior Product Manager works cross-functionally with the engineering, marketing, design, sales, and other departments. That is both for existent and future products based on market research realized through interactions with the consumers and prospective consumers.Ĭollaboration: The position of Senior Product Manager demands a great deal of collaboration with numerous departments in the business. The Senior Product Manager specifies the market requirements in relation to the business’s product. Product Line Lifecycle: The Senior Product Manager is responsible for managing the product line life cycle all the way from the strategic planning to tactical initiatives.
Objectives and Responsibilities of Senior Product Manager
In addition to this, the Senior Product Manager also serves as an internal and external evangelist for the business’s product, occasionally working hand-in-hand with the sales department. The Senior Product Manager also works closely with the marketing department in an effort to determine the best market strategies, offering product positioning advice, as well as target consumer advice. This is because this position requires that one work closely with the engineering department in order to determine product release requirements. The Senior Product Manager is a person who is extremely comfortable in the market/field in order to understand the market needs and come up with innovative solutions through the business’s product.Ī Senior Product manager must also be very willing and able to communicate across multiple levels within the business. The Senior Product Manager in business is usually an individual who possesses a blend of business and technical savvy a vision, and a drive that transforms that vision into a reality. The Senior Product Manager aids in the development of new and developed versions of existent products and in the development of new product ideas based on his experience and interactions with consumers and prospective consumers.
The functions attributed to this role are inclusive of efforts to increase the profitability of already existent products as well as the development of new products for the business.
The role of a Senior Product Manager involves guiding the activities charged with product line contribution.
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